The combined creative works of Matthew Senna spanning from brand strategy & direction to design, experiential and story telling.

Sennas career has covered a wide footprint and taken him around the globe. From brand strategy and creative direction to story telling, design + build, experiential marketing and event management, he has worked on projects of all sizes and levels.

With experience working with start ups as well as fortune 500 companies we have the ability to navigate projects both big and small. No matter the size, our goal is always to create a project, product or experience that connects with the consumer on an emotional level and tells a timeless story.

Featured Projects

Project Archive:

ComplexCon 23’

As Senior Vice President of Experiential and director of ComplexCon 2023, Senna was brought in to oversee the planning and execution of this cultural phenomenon. From brand and music curation to management, logistics, marketing, partnerships and strategy, Senna and his team handled every aspect of the show.

ComplexCon 2023

Senna Made Co.

As founder of Senna Made, I have overseen all aspects of the brand and strategy. From product design and development, retail design and build, experiential strategy and execution, brand curation, partnerships and collaborations.  Senna Made has been on the forefront of contemporary golf and fasgion movement, being featured in Golf Digest, Hypegolf and being named best club cover of 24’ by Mygolfspy.

Clot Terracotta Jordan 13

Working with Clot founder Edison Chen, we were brought on to help bring Edison’s vision of the Terra Cotta 13 to life. Stemming from Chens love of the Terra Cotta Warriors in Xi’an China. Chen and Senna developed the Terra Cotta Jordan 13 taking inspirations from these powerful statues to pay homage to their legacy and beauty.

Clot Terracotta Jordan 13

Vlone

During the brands infancy, we collaborated on creative strategy, design + development of product and experiential moments for pop-ups and shows around the globe.

Stadium Goods

Installation and marketing concept to promote the grand opening of Stadium Goods Chicago.

Emotionally Unavailable

As managing partner Senna handled everything from strategy, and design to storytelling, marketing, collaborations and pop-up execution. Weaving the theme of hopeless romantics through every aspect of the company, Emotionally Unavailable developed a loyal fanbase around the world through activations and collaborations with the likes of Nike, Ready Made, Sacai, Playboy Colette, Be@rbrick, Tom Wesselmann, Squid Game, Clot, Longchamp and many more.    

Clot Nike Haven 97

Shoe design, direction and story telling in collaboration with Clot creative director Edison Chen

Jadakiss : Top 5 DOA

Creative concept, design and execution of cover and marketing initiative for Jadakiss Top 5 Dead or Alive album.

Clot VaporMax

For the launch of the first Nike VaporMax collaboration, the Clot Infrared VaporMax we were tasked with creating a shareable seeding moment for a limited group of influencers in Los Angeles.

Brand Jordan Executive

“In my 15 years at the brand, I havn’t seen anyone tell our brand story more authentically than you just did.”

Let’s Build!

From brand strategy and storytelling to experiential events and influencer marketing , we’re ready to create impactful marketing solutions for any brand. We promise a client-centric approach that empowers ideas, builds brand affinity, and delivers an experience we’ll all be proud of.

Clients

Detroit Pistons
Nike
NBA Canada
Snipes
Brand Jordan

Nintendo
Gap
Walgreens
Ebay
TikTok

Clot
Def Jam
Stadium Goods
Jupiter Links GC
Complex