Clot VaporMax

For the launch of the first Nike VaporMax collaboration, the Clot Infrared VaporMax we were tasked with creating a shareable seeding moment for a limited group of influencers in Los Angeles. To do so we invited each guest to a secret location where they entered the Infrared room and walked through a portal like experience made up of a series of lasers and smoke to retreive a hand embroidered pair of the yet to be released shoes. The visually intriguing experience and personalized shoes on display resulted in high engagement and social conversation from the likes of ASAP Rocky, Don C, Dr. Woo, Wes Lang and Jerry Lorenzo just to name a few.